Users will soon have a fresh option that allows them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the service disclosed that it presently contains more than 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global launch. This shift coincides with a surge in AI content, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on another major platform exclusively feature content made by AI. A significant portion of this output is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, from computer-generated images to informative clips, and we want to give people the ability to see more or less of that, according to their own choices,” said a spokesperson.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network identified as artificially created. Overall, more than 100 million media items are submitted to the service daily, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they watch by opening the “manage topic” feature in the platform and selecting “AI-generated content”. Additional categories that are already be adjusted under the filter include news, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to identify lifelike artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the service will from now on attach an artificially created tag to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
The platform is also introducing a $2 million AI literacy fund for specialists and organizations to produce educational content about ethical AI use. This program will benefit educational bodies specializing in educating coding and technology.
Moderation Strategy
The platform has defended its content review process, amid debate over proposals to make redundant hundreds of safety staff in the UK. It is expected to cut a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most distressing content before it is viewed by people. The platform reported a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference work at speed.”
