Skip to content
Insider Online Hub

Toto Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in an adjustment to corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a stake approximately five percent.

The 53-year-old would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We are providing no official statement on this. The management structure of Mercedes F1 will remain unaltered, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Increase

This arrangement signifies a substantial rise in value of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

The rise reflects the growth in market values of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie starring Hollywood star Brad Pitt, which debuted last summer and earned over $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the most successful sports film to date.

Present Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races left in the current championship.

Their lead driver British driver George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

The writer

Kyle Luna

A seasoned digital strategist with over a decade of experience helping UK businesses grow through innovative online solutions and data-driven insights.

Insider Online Hub

Type to search articles.